Every month I will be picking a brand to do a few posts about, talking about the history and outlining the clothing and style artists in question.
Upper Playground Part 1
I am starting this month with a brand I have been a fan of for a long time now and have spent obscene amounts of money on in the past. Upper Playground is an art based clothing brand from the US. They have a flagship store in Carnaby Street, London (nearest tube Oxford Circus). The store itself is a piece of art in my opinion and takes you back to the old school skate shop style.
They actually make a range of stuff under the banner of Upper Playground. From skateboards to vinyl art toys to shower curtains all designed by artists handpicked for Upper Playground. The concept they have created at UP is to allow great untouched talent in the urban design and photography world to create a life style for the urbanised hipster.
They have had collaborations with corporate giants such as Adidas and yet still hold a very authentic and art for the sakes of art ideal. You couldn’t call UP a fine art as it is based around design made for skateboards and querky t-shirts, although when I think of UP I think of the artist being put before the branding. Even on their online store www.upperplayground.com you can shop by artist.
They have put great designers such as Mike Giant, Jeremy Fish and Sam Flores in the limelight of Street Wear and created sub-brands for each of them along the way. This week I will be going down to the flagship store in London to ask a few questions to whomever is behind the counter. If there is anything you would like to hear UP answer then comment your questions here and I will do my best to put them to their staff. Here are a few more images to show the range of products and art work they create at UP.
As always, thanks for reading!
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